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The pleasant scent positively affects the consumer at the point of Sale.
Scent Marketing Scent Marketing is study, analysis, diagnosis and application of the proper complex scent, that enhances the emotional bond of the consumer with the brand.
24 February, 2016
75% of emotions are generated by smell.
Scent as selling tool Studies show that the targeted complex aromas predispose positively purchasing decisions: 84% of people were more likely to buy [shoes], or liked them
24 February, 2016
Scent Marketing
Scent marketing is the new trend in hospitality and tourism. It is a fact that hoteliers focus more than ever on creating a memorable experience, paying attention in detail
24 February, 2016
