13 Jul Lindos Hotels | Enhancing Hotel Experience
Lindos Hotels | Scent Branding Case Study
The main objective of the signature fragrance in the communication strategy of Lindos Hotels was to enhance the Hotel Experience in all the Group’s accommodations.
The Strategy & methodology of creating Signature Scent
The Signature Scent of the Lindos Hotels Group is based on the brand values and the Hotel Concept of its 5 luxury hotels – Gennadi Grand Resort & Spa, Lindos Grand Resort & Spa, Lindos Imperial Resort & Spa, Lindos Royal Resort & Spa, and Lindos Village Resort and Spa – as presented in the initial Scent Brief.
The signature fragrance of Lindos Hotels represents the Group’s values, goals, and history.
The Signature Scent
Nature – Hospitality – Well Being and strong elements from Greece are the scent of all five hotels.
Fresh notes of citrus fruits and white flowers combined with vanilla, cedar, and amber, highlight the atmosphere of relaxation in hotels and upgrade the quality of stay.
Each ingredient has its exclusive role within the wonderful Signature Fragrance we created for the Lindos Hotels Group.
Citrus fruits – Greece
Spicy notes – Hospitality
Fruit – Well-Being
Flowers – Romantic Atmosphere
Musk – Creativity
Woody notes – Nature
Amber – Elegance
Το Success Story
Lindos Hotels Personality comes through the Signature Scent that was chosen for all the Group’s hotels.
A new upagraded environment of the hotels has been created. The hotel’s strategy highlights now more than ever before the hospitality and well-being as well as a taste of Greece.