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The pleasant scent positively affects the consumer at the point of Sale.
Scent Marketing Scent Marketing is study, analysis, diagnosis and application of the proper complex scent, that enhances the emotional bond of the consumer with the brand. Scent Marketing is a basic p
24 February, 2016
75% of emotions are generated by smell.
Scent as selling tool Studies show that the targeted complex aromas predispose positively purchasing decisions: 84% of people were more likely to buy [shoes], or liked them more, when in a scented roo
24 February, 2016
Scent Marketing
Scent marketing is the new trend in hospitality and tourism. It is a fact that hoteliers focus more than ever on creating a memorable experience, paying attention in detail and not just to classic met
24 February, 2016
Smells like hospitality spirit…
H δυνητική σχέση που μπορούν να αναπτύξουν οι ταξιδιώτες με τα καταλύματα είναι ισχυρή. Το συναισθηματικό αυτό δέσιμο μπορεί να ενισχυθεί ακόμη περισσότερο, με τη σωστή εφαρμογή του Scent Marketing.
06 August, 2020
Marketing is in the air…
Η αίσθηση της όσφρησης λειτουργεί υποσυνείδητα και βοηθά τον καταναλωτή να αποφασίζει με την καρδιά του περισσότερο, παρά με το μυαλό του. Η δημιουργία συναισθημάτων μπορεί να φέρει πραγματικά κοντά κ
06 August, 2020
Scent Branding
We combine space characteristics, the characteristics of the people we are targeting and of the goals that each brand has in order to create carefully targeted fragrances that will accurately represen
06 August, 2020
