Scent Marketing has now become an effective branding tool in almost every industry – from hotels and food & beverage services to retail and tourism. For those who live and work in branding, it’s obvious that the future belongs to scent marketing. Today, more than ever before, consumers receive thousands messages of products and services on a daily basis. Therefore, a growing company would stand out from the crowd, only if its branding breaks through the noise and captures consumers’ attention. Then and only then, experience becomes branding!
The most powerful brands across all industries create loyalty and unique consumer experiences. However, this is not just value for money, the strategy of an outstanding brand is to be a memorable experience! A particular scent, the aroma of any business in retail, hospitality, commerce or tourism associated with a brand would be such an experience! It’s no accident that marketers use scent to promote theirs products.
Learn more for the numerous applications of scent marketing and how scent can influence consumer behavior. ‘Link’ your brand with the unique perfumes of Mega Systems. Our scenting suggestions apply to all types of businesses, products and cultures! From a business point of view, scent signature could become the competitive edge of your brand!