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  • Scent Marketing Scent Marketing is study, analysis, diagnosis and application of the proper complex scent, that enhances the emotional bond of the consumer with the brand.

  • Scent as selling tool Studies show that the targeted complex aromas predispose positively purchasing decisions: 84% of people were more likely to buy [shoes], or liked them

  • Scent marketing is the new trend in hospitality and tourism. It is a fact that hoteliers focus more than ever on creating a memorable experience, paying attention in detail