06 Aug The pleasant scent positively affects the consumer at the point of Sale.
Scent Marketing is study, analysis, diagnosis and application of the proper complex scent, that enhances the emotional bond of the consumer with the brand. Scent Marketing is a basic pillar for the corporate communication strategy of a successful organization.
Applications: International chain in fashion products applies in every point of sale the same specific scent, in order to achieve a unified global identity.
Scent Marketing is the dynamic non-verbal form of communication that we apply according to your brand’s personality and target-group.