06 Aug The pleasant scent positively affects the consumer at the point of Sale.
Posted at 15:30h in Uncategorized
Scent Marketing is study, analysis, diagnosis and application of the proper complex scent, that enhances the emotional bond of the consumer with the brand. Scent Marketing is a basic pillar for the corporate communication strategy of a successful organization.
Applications: International chain in fashion products applies in every point of sale the same specific scent, in order to achieve a unified global identity.
Scent Marketing is the dynamic non-verbal form of communication that we apply according to your brand’s personality and target-group.