Scent marketing is the new trend in hospitality and tourism. It is a fact that hoteliers focus more than ever on creating a memorable experience, paying attention in detail and not just to classic methods such as Design and Service...
Scent as selling tool Studies show that the targeted complex aromas predispose positively purchasing decisions: 84% of people were more likely to buy [shoes], or liked them more, when in a scented room. In the same study, many of the subjects reported they would pay...
Scent Marketing Scent Marketing is study, analysis, diagnosis and application of the proper complex scent, that enhances the emotional bond of the consumer with the brand. Scent Marketing is a basic pillar for the corporate communication strategy of a successful organization. Applications: International chain in...